INDUSTRIAL DESIGN IN AMERICA 1954
edited by The Society of Industrial Designers (editors)
[Industrial Design] The Society of Industrial Designers (editors): INDUSTRIAL DESIGN IN AMERICA 1954. NYC: Farrar, Straus & Young, Inc., 1954. First edition. A Fine hardcover in a Fine Dust jacket. DJ and book design by Alvin Lustig. A Superb copy, unmarked and very clean.
8.5 x 11.25 hardcover book with embossed boards and 224 pages, 399 b/w illustrations and 37 color plates highlighting outstanding industrial design from 1954. Alvin Lustig's design for this volume rates among the best of his career, making this book both an extraordinarily useful reference volume, as well as a genuinely beautiful period object as well. Highly recommended.
Publishing to mark the 10th anniversary of the founding of The Society of Industrial Designers, this picture-and-text survey illustrates all the best of modern American industrial design. Includes many examples of furniture, ceramics, housewares, appliances, automobiles, buildings, retail displays, showrooms, radios, projectors, televisions, and many other objects designed for the burgeoning postwar middle class.
Contents:
- appearance design
- better use of materials
- visual selling aids
- new approaches
- lowering cost of manufacture
- safety and health
- color
- product character
- convenience of use
- designs abroad
Includes work by the following designers: Russel Wright, Raymond Loewy, Henry Dreyfuss, Paul McCobb, Jack Morgan, Viktor Schreckengost, Walter Dorwin Teague, Donald Deskey, Peter Muller Munk, Harold Van Doren, Rudolph Koepf, Carl Otto, Stig Lindberg, Ernst Race and many, many others.
out of stock