INDUSTRIAL DESIGN: March 1960
Ralph Caplan (editor)

Ralph Caplan (editor): INDUSTRIAL DESIGN. NYC: Whitney Publications, Inc., 1960. Original Edition (Volume 7, Number 3, March 1960). A near-fine original magazine in stiff printed wrappers. Cover shows a trace of wear to the edges. Interior unmarked and very clean. Out-of-print.

9 x 12 magazine with 124 pages illustrated throughout and printed on different stocks, including fold-out pages and an amazing variety of editorial content . The publishers stated goal for this magazine: "A bi-monthly review of form and technique in designing for industry. Published for active industrial designers and the design executives throughout industry who are concerned with product design, development and marketing."

Former ID editor Ralph Caplan's recounted the magazines' birth: "Fifty years ago, the publisher Charlie Whitney ran into Henry Dreyfuss. 'Henry,' he said, 'I'm about to publish a magazine for industrial designers.' 'Wonderful,' Henry replied. 'There are 14 of us.' Caplan remembered, "I.D. was not begun as a magazine for industrial designers, but as a magazine for anyone who had a stake in design and cared about it. This allowed a great deal of editorial latitude."

This magazine celebrates all the best of modern American industrial design. Includes many examples of furniture, ceramics, housewares, appliances, automobiles, buildings, radios, projectors, televisions, and many other objects designed for the burgeoning postwar middle class.

Contents include:

  • FUNCTIONALISM
  • HERITAGE: Is there a modern style? by Josef Franck; Design oration by Stephen Spender; Bauhaus Documents reviewed; and Machine Aesthetic by Reyner Banham
  • CAR QUESTIONS: Speed and Streamling by Bruno Alfieri; To Much Beauty in Cars by Walter Gotachke; Letter by Ferdinand Porsche; Pinin Farina by Bruno alfieri; Visit to the Dream Cars by Hugo Lindstrom; and D18-19 by Citroen Engineers by Jupp Ernst.
  • YARDSTICKS: Gillo Dorfles, J. Beresford Evans, Edgar kaufmann, jr., Reyner Banham.
  • CHARACTER: italian Design by Alberto Rosselli; No School by William Wagenfeld; Tapio Wirkkala; What is Swedish? by Arthur Held; Danish products
  • OUTLOOK: Richard Hamilton and more!

out of stock