INDUSTRIAL DESIGN: October 1958
Ralph Caplan (editor)

Ralph Caplan (editor): INDUSTRIAL DESIGN. NYC: Whitney Publications, Inc., 1958. Original Edition (Volume 5, Number 10, October 1958). A near-fine original magazine in stiff printed wrappers with just a trace of edgewear. Truly a collectors copy! Interior unmarked and very clean. Out-of-print.

9 x 12 magazine with 118 pages illustrated throughout and printed on different stocks, including fold-out pages and an amazing variety of editorial content . The publishers stated goal for this magazine: "A bi-monthly review of form and technique in designing for industry. Published for active industrial designers and the design executives throughout industry who are concerned with product design, development and marketing."

Former ID editor Ralph Caplan's recounted the magazines' birth: "Fifty years ago, the publisher Charlie Whitney ran into Henry Dreyfuss. 'Henry,' he said, 'I'm about to publish a magazine for industrial designers.' 'Wonderful,' Henry replied. 'There are 14 of us.' Caplan remembered, "I.D. was not begun as a magazine for industrial designers, but as a magazine for anyone who had a stake in design and cared about it. This allowed a great deal of editorial latitude."

This magazine celebrates all the best of modern American industrial design. Includes many examples of furniture, ceramics, housewares, appliances, automobiles, buildings, radios, projectors, televisions, and many other objects designed for the burgeoning postwar middle class.

Contents include:

• REINFORCED PLASTICS: An industry's Growth; The materials; Fabrication Technology; The Products, including seating byCharles Eames and Eero Saarinen.
• DESIGNS BY SAUL BASS: 6 pages and several unusual examples
• Junk: photographs by Joel Witkins
• United States Steel
• Compasso d'oro, Signs d'Or: two majot European design competitions
• Manufacturers' Literature
• Calendar

out of stock