GRAPHIS 1/2
Volume 1, No. 1/2, 1944
Walter Herdeg (Editor)

Walter Herdeg (Editor): GRAPHIS 1/2. Zurich: Graphis Press 1944. Volume 1, No. 1/2, 1944. Original edition. A very good to near-fine original magazine with mild wear to the spine, primarily on the bottom edge. Cover design by Max Hunziker. A very scarce magazine, but you already knew that, didnšt you?

9.25 x 11.75 magazine with 114 pages of b/w and color examples of modern graphic design, circa 1944. Text in in English, French and German. Graphis was (and still is) one of the most important and influential European graphic design publication. Graphis has been revered for its artistic presentation, impeccable design, and exemplary production qualities. Global in scope, Graphis is a compelling record of the most significant and influential communication work being produced today. In visually driven articles, Graphis beautifully presents the best work produced internationally in Graphic Design, Advertising, Branding & Identity, Illustration, Publishing, Packaging Design, Typography and Photography. with a focus on modern European designers. Graphis is still being published, but the most influential and groundbreaking years are from the 1940s to the early 1960s.

September/October 1944 (Vol. 1, No. 1/2) contents:

  • Cover Design: Max Hunziker
  • MAX HUNZIKER'S ZINC ETCHINGS by Hans Kasser
  • PURPOSEFUL PACKAGING by Irme Reiner
  • GRAPHIC ART IN THE NEWSPAPER by Edwin Arnett
  • ITALIAN PRINTERS EMBLEMS IN THE 15TH AND 16TH CENTURIES by W. J. Mayer
  • HUMOUR IN THE SHOW WINDOW
  • FAMOUS ARTISTS IN THE SERVICES OF ADVERTISING: the Container Corporation of America, featuring work by A. M. Cassandre, Herbert Bayer, etc.
  • A SWISS TOBACCO FIRM ADVERTISES ITS CIGARS by Hans Kasser
  • SASCHA MORGENTHALER'S NEW DOLLS AND MODEL FIGURES by Hans Kasser

These periodicals are much harder to find than the well known Graphis Annuals, which are essentially pictorial "best of" collections and lack the depth and text of the originals. These publications are also more valuable as they are the original documents. Many of the articles are written by important artists, critics and scholars.

Price: $250.00
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