DESIGN COORDINATION AND CORPORATE IMAGE
F. H. K. Henrion and Alan Parkin
F. H. K. Henrion and Alan Parkin: DESIGN COORDINATION AND CORPORATE IMAGE. New York and London: Reinhold Publishing/Studio Vista, 1967. First edition. Square quarto. Black cloth stamped in metallic blue. Orange endpapers. 208 pp. Profusely illustrated with one-, two- and 4-color examples. One page loose and laid in. Former owners name and address neatly and obsessively scribbled-out on front endpaper. Black cloth lightly mottled. Laminated aluminum foil jacket lightly scratched with trace of edgewear. Interior unmarked and very clean. Out-of-print. A very good copy of this rare volume.9.75 x 10.5 hardcover book with 208 pages profusely illustrated with one-, two- and 4-color examples. Printed in Gouda Holland by NV Drukkerij Koch en Knuttel. "Dust jacket printed in 4-colors by letterpress using the Dufex process. The material is wax-laminated aluminum foil and it should not be subjected to high temperature."
Includes many examples of logotypes, trademark and typography, relationship between logotype and symbol, letterheads and envelopes, folders, basic packaging, wrapping paper and tape, product packaging, identification labels, shipping banners, vehicle identification, outdoor signs, major site signs, lettering on signs, nameplates, visiting cards, matchbooks, window decals, paper printing, advertising, posters, and exhibitions among others. A very desirable volume.
Contents include well illustrated case studies for:
- Dick Merricks
- Metro International
- KLM Royal Dutch Airlines
- Barilla
- BTR Industries
- Watneys
- Braun
- IBM
- Westinghouse
- PAM
- Olivetti
- Celanese Corporation
- Olympic Games, Tokyo 1964
- Clydesdale Bank
- Mazetti
- Pirelli
- London Transport
- Thermal
- Italsider
- British Rail
- Rohm and Haas
- Herman Miller
- Anker Bier
- Lunch Bier
- British Traffic Signs
- Sainsbury
- Steendrukkerij De Jong
Designers include Otl Aicher, Franco Albini, Alan Ball, Walter Ballmer, Saul Bass, Lester Beall, Derek Birdsall, Misha Black, Enzo Bonini, Pieter Brattinga, Marcel Breuer, Donald Brun, Erberto Carboni, Eugenio Carmi, Centro/Boggeri, Crosby Fletcher Forbes, Wim Crouwel, Design Research Unit, Charles Eames, Olle Eksell, Gerstner Gredinger And Kutter, Yusaka Kamekura, E. Mcknight Kauffer, Leo Lionni, Seymour Lipton, Fridolin Muller, Bruno Munari, George Nelson, Pierluigi Nervi, Constantino Nivola, Marcello Nizzoli, Eliot Noyes, Gio Ponti, Paul Rand, Dieter Rot, Eero Saarinen, Hans Schleger, Anton Stankowski, Otto Treumann, Massimo Vignelli, Carlo Vivarelli, Benno Wissingand many others.
From the University of Plymouth press release on a Henrion exhibit: Frederic Henri Kay Henrion OBE (1914 - 1990) was born in Nuremberg, Germany, and emigrated to England in 1939, adopting British nationality in 1946. Although possibly best remembered for his wartime posters, he was also responsible for introducing the concept of corporate identity to both Britain and indeed Europe. Beyond these areas, he worked as a highly influential exhibition designer and product designer, as well as in magazine and book design, jewellery design and painting.
During the course of over five decades of professional design work, his clients read like a WhoÕs Who of business: KLM Royal Dutch Airlines, BEA, Penguin Books, Shell, London Transport, Coopers & Lybrand, InterRent, Penta Hotels, Courage, Allied Breweries, Tate & Lyle, Audi, Cunard Shipping, Oxfam, Punch, USOWI, the Ministry of Information, the Central Office of Information, C&A, etc.
Spreads from this volume can be viewed here.
Price: $300.00
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