PM: AN INTIMATE JOURNAL FOR ART DIRECTORS, PRODUCTION MANAGERS, AND THEIR ASSOCIATES
Volume 4, No. 5: February / March 1938

Essentials for Architectural Education
Walter Gropius and Herbert Matter

[Gropius, Walter] Leslie, Robert L. and Percy Seitlin [editors] PM: AN INTIMATE JOURNAL FOR ART DIRECTORS, PRODUCTION MANAGERS AND THEIR ASSOCIATES. New York: The Composing Room/P.M. Publishing Co. [Volume 4, No. 5: February / March 1938 ]. Slim 12mo. Stapled, photographically-printed stiff wrappers. 50 pp. Illustrated articles and advertisements. A fine copy. Cover design by Lee Brown Coye.

This issue of PM features Essentials for Architectural Education by Walter Gropius, a 16-page letterpress insert designed by Herbert Matter. PM 42 was the first of three issues that devoted themselves to detailed analysis of the importance of the recently-shuttered Bauhaus.

In April 1937, Robert Leslie and Percy Seitlin announced their intent to devote the July or August PM to The Bauhaus Idea in America. The ambitious plan for Josef Albers to guest edit the contributions of Walter Gropius, Xanti Schawinsky, Grace Young, William Lescaze, and A. Lawrence Kocher was never realized. The Gropius contribution was published in the Feb./March 1938 issue and was followed by issues devoted to Herbert Bayer and the Bauhaus Typographic Tradition.

Also features a cover and insert by Lee Brown Coye, an artist who achieved fame as a preferred cover artist for Weird Tales.

5.5 x 7.75 digest with 42 [8] pages.

• Walter Gropius - Essentials for Architectural Education, a 16-page, photo-illustrated 2-color letterpress insert designed by Herbert Matter.
• The Work of Lee Brown Coye (designed by Lee Brown Coye)
• Editorial notes
• The Lore of Color by Fabir Birren
• A Preface of Words
• PM Shorts: mention (and includes a photo of a very young) Paul Rand; Elias Tischler.
• Listing of Advertisements: Reliance Reproduction Co.; The Composing Room; Merganthaler - Linotype Co.; Wilbar Photo Engraving; Intertype; Flower Electrotypes Bauer Type Foundry.

PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.

Spreads from this volume can be viewed here.

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