SCHWEIZER SIGNETE / TRADE MARKS AND SYMBOLS
Walter Herdeg [Introduction]
Walter Herdeg [Introduction]: SCHWEIZER SIGNETE / TRADE MARKS AND SYMBOLS [EINE AUSWAHL DER SINNFALLIGSTEN UND SCHONSTEN MODERNEN SCHUTZMARKEN, SIGNETE, DRUCKER- UND VERLEGERZEICHEN / A COLLECTION OF THE FINEST AND MOST EXPRESSIF MODERN SWISS TRADE MARKS, SYMBOLS, EMBLEMS AND COLOPHONS]. Zurich: Amstutz & Herdeg, Graphis Press, 1948. First edition. Text in German and English. A near fine minus hard cover book in a very good dust jacket with minor shelf wear including yellowing and slight staining. Interior unmarked and very clean. Out-of-print. 8 x 9.75 hard cover book with 92 b/w trade marks printed one per Japanese-folded page. Also includes Walter Herdeg's Introduction, List of the Trade Marks and Index to Designers. Each trade mark's caption lists the designer, client and describes the client's business. Beautifully designed and printed in Switzerland -- with a name like Graphis, it's got to be good.
From the Introduction: "A distinction must be made between the thought-content and the artistic conception. Exaggerated importance is often attached to the former. It is a fatal error to bind an artist to a definite idea and thus to hobble his imagination."
Designers include Hermann Eidenbenz, Pierre Gauchat, Walter Grieder, Hans Hartmann, Walter Herdeg, Honegger-Lavater, Walter Kach, Helmut Kurtz, Herbert Leupin, Hans Neuburg, Celestino Piatti, Imre Reiner, Albert Ruegg, Robert Sessler, Jan Tschichold, C. I. Vivarelli and Kurt Wirth among others.
Spreads from this volume can be viewed here.
out of stock