GRAPHIK: WERBUNG + FORMGEBUNG
ADVERTISING AND INDUSTRIAL DESIGN
December 1955
Dr. A. Wannamacher (editor): GRAPHIK: WERBUNG + FORMGEBUNG [ADVERTISING AND INDUSTRIAL DESIGN]. A Review of Advertising for Commerce and Industry. Stuttgart: Verlag Maiwald, December 1955. Text in German, with English article summaries and cutlines. A very good original magazine: mild wear to spine. Interior unmarked and very clean. Scarce.
8.25 x 11.75 perfect-bound magazine with 60 pages of editiorial and advertising content spotlighting the German Advertising and Industrial Design industries, circa 1955. An excellent snapshot of the postwar recovery and development of the German Design Aesthetic. First-class design and production (as to be expected for an industry magazine) with spot-color and tipped-in samples throughout.
This magazine celebrates all the best of modern German industrial design. Includes many examples of objects designed for the burgeoning postwar middle class.
Original 1955 magazine with strong editorial content:
- The organization of swedish publicity by Ulf Lindeberg: Herbert leupin, Celestino Piatti, etc.
- Appeal to the joy of living by Franz Hermann Wills
- Auto stars on the publicity stage by Gunther Frowein : photographing the new BMW 501
- Good form as a sales argument by Dr. Ing. Dieter Oestreich
- Departure from conventionalism by Berthold Semper
- RepEtition or change: how often? by Johnnaes Seifert
out of stock