GRAPHIC DESIGN
Leon Friend and Joseph Hefter
Leon Friend and Joseph Hefter: GRAPHIC DESIGN [A Library of Old and New Masters in the Graphic Arts]. NYC & London: Whittlesey House (McGraw-Hill), 1936. First edition. A very good hardcover book in decorated oatmeal cloth boards: Boards trifle dusty and soiled, former owners name neatly written on FEP and on textblock bottom. One signature pulled. Interior unmarked and clean. out-of-print. 8 x 11 book with 408 pages and over 1,000 b/w examples of modern Commercial Art, photography, typography, etc. circa 1935. One of the best original volumes ever published on the aesthetics of Modern Machine-Age Design. Whatever you call it -- Art Deco, Moderne Industrial design, Moderne, Streamlined Modern, International, Constructivism, Functionalism, American Studio Art -- its all good and its all well-represented in this landmark volume assembled by two instructors.
Contents include Chapters on
- Lettering
- Printing
- Reproductive Arts
- Photography
- The Book
- Advertising Art
- The Poster
- Art Education
- Glossary of Terms
- Bibliography
- Index
Includes work by Professor Joseph Albers, Fratelli Alinari, Peter Arno, Boris Artzybasheff (5), Ashley Havinden, Ernst Barlach, Herbert Bayer, Aubrey Beardsley, Beggarstaff Brothers, Lucien Bernhard, Joseph Binder, Margaret Bourke White, Will Bradley, Frank Brangwyn, Alexey Brodovitch, Anton Bruehl, Edward Burne-Jones, Erberto Carboni (4), Jean Carlu, A. M. Cassandre (6), Marc Chagall, Warren Chapell, Renee Clarke, T. M. Cleland, Jean Cocteau, Miguel Covarubias, Deberny & Peignot, Walter Dexel, Marion Dorn, Raoul Dufy, W. A. Dwiggins, Sergei Eisenstein, Paolo Garretto, Eric Gill (9), Kate Greenaway, William Groper, George Grosz, John Held, Ludwig Holwein, Gustav Jensen, The Kelmscott Press, Rockwell Kent (5), Rudolf Koch, Fernand Leger, Remy Lohse, E. McKnight Kauffer (6), Aristide Maillot, Robert Mallet Stevens, Frans Maserel, Laszlo Moholy-Nagy, Hans Alexander Muller, Paul Nash, Axel Nygaard, Tom Purvis, Arthur Rackham, Man Ray, Winold Reiss, Albert Renger Patzsch, Paul Renner, Diego Rivero, Bruce Rogers, Dante Gabriel Rossetti, Rudolph Ruzicka, Hans Schleger, Joseph Sinel, Edward Steichen, William Steig, Ralph Steiner, Alex Steinweiss, Alfred Stieglitz, George Switzer, Walter Dorwin Teague, Buch Ulrich, Lynd Ward, Edward Weston, Grant Wood, and many many others.
out of stock