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". . . attractive to those who, with limited budgets, seek fine design and typography." ALVIN GEORGE LUSTIG Alvin Lustig
Alvin Lustig: ALVIN GEORGE LUSTIG [broadside title]. Beverly Hills: Alvin Lustig n.d. [circa 1941]. 23 cc x 20 cm. Broadside. Letterpressed deckled sheet printed in three colors. A fine, uncirculated example.
Self-promotional letterpress broadside hand-set by Lustig sometime between 1940 and 1941. Elaine Lustig Cohen is unsure of the actual date of production, or whether this piece was printed by Lustig himself, or jobbed out to the Ward Ritchie Press. She doubts that Lustigšs own letter press could accommodate the tight registration required for this elaborate design. Lustig's mastery of the type-case is apparent in this tour-de-force produced after his short apprenticeship with Frank Lloyd Wright. [REMINGTON, p. 114]
"By the time he died at the age of forty in 1955, [Lustig] had already introduced principles of Modern art to graphic design that have had a long-term influence on contemporary practice. He was in the vanguard of a relatively small group who fervently, indeed religiously, believed in the curative power of good design when applied to all aspects of American life. He was a generalist, and yet in the specific media in which he excelled he established standards that are viable today.
"Lustig created monuments of ingenuity and objects of aesthetic pleasure. Whereas graphic design history is replete with artifacts that define certain disciplines and are also works of art, for a design to be so considered it must overcome the vicissitudes of fashion and be accepted as an integral part of the visual language." -- Steven Heller
Price: $2000.00 PayPal Secure Payment
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