COLOR SELLS YOUR PACKAGE
J.-P. Favre
J.-P. Favre: COLOR SELLS YOUR PACKAGE. Zurich: ABC Verlag, 1969. First edition. Text in German, French and English. A very good or better hard cover book with a bumped corner in a good dust jacket with shelf wear including some chipping and a tear along the the fore edges. Interior unmarked and very clean. Out-of-print. Graphic Arrangement by Walter Bangerter. 10.25 x 10 scarce hard cover book with 200 pages and approx. 50 illustrations, most in color. From the book: "Dr. Jean-Paul Favre's book is the first detailed study that answers the question how to choose the optimal color for a package."
Contents
- Foreword
- The Phenomenon of Color
- Color in the Service of Packaging
- The Market to be Conquered
- The Creation of a Package in Appropriate Colors
- Psychologoical and Physiological Tests in the Service of Color
- Bibliography
Spreads from this volume can be viewed here.
out of stock