TYPE FOR BOOKS AND ADVERTISING
Eugene M. Ettenberg

Eugene M. Ettenberg: TYPE FOR BOOKS AND ADVERTISING. NYC: Van Nostrand Co. 1947. First edition. A very good hardcover book in a very good dust jacket: DJ is chipped to edges. The title page has one tear on its outer edge. Interior unmarked and clean. Out of print.

9 x 12.25 hardcover book with 160 pages and many b/w illustrations. An excellent snapshot of the postwar American typographic industry and community.

Contents include:

  • anatomy of type
  • typographic niceties
  • layout
  • century by century chapters on typography
  • biographies of 20th Century masters of typography
  • 20 type men speak: Lester Beall, Lucien Bernhard, Erik Nitsche, Paul Rand, Ladislav Sutnar, Bradburry Thompson
  • modern typography: Laszlo Moholy-Nagy, Gyorgy Kepes, Will Burtin, Etc.
  • glossary of typeface terminology and more

out of stock