CORPORATE DESIGN PROGRAMS
Olle Eksell
Olle Eksell: CORPORATE DESIGN PROGRAMS. London/NYC: Studio Vista/Reinhold, 1967. First English edition. A fine hardcover book in white cloth boards with glossy tipped-in plate on cover: a beautiful copy of the uncommon hardcover edition. Interior unmarked and very clean. Out-of-print. 6.75 x 8 hardcover book with 96 pages and approx. 75 b/w illustrations. Beautifully printed in the Netherlands by N. V. Drukkerij Koch en Knuttel, Gouda.
Olle Eksell (1918-2007) was a distinguished Swedish graphic designer best known for his iconic Mazetti Cacao Eye design, a pictogram for the chocolate and confectionary manufacturer that was said to have boosted the company's sales. His innumerable awards over the years include The Advertising Association of Sweden¹s Platinum Egg in 1985 and an Honorary Professorship from the Swedish Government in 2001. This smart little compendium is stunningly thorough and breathtakingly simple in its approach to corporate design.
Sections include Point, Line, Layout, Character, Basic Shapes, Picture, Creation of a Design Program, Corporate Image Communications, Logotype, Typography, Trademark and Typography, Relationship between Logotype and Symbol, Letterheads and Envelopes, Folders, The Selling Statement, Basic Packaging, Wrapping Paper and Tape, Product Packaging, Identification Labels, Shipping Banners, Vehicle Identification, Outdoor Signs, Major Site Signs, Lattering on Signs, Nameplates, Visiting Cards, Matchbooks, Window Decals, Paper Printing, Advertising, Posters, Television, and Exhibitions among others.
out of stock