EICHLER HOMES: DESIGN FOR LIVING
Jerry Ditto and Lanning Stern, Photography by Marvin Wax

Jerry Ditto and Lanning Stern, Photography by Marvin Wax: EICHLER HOMES: DESIGN FOR LIVING. SF: Chronicle Books 1995. First edition. A Fine hardcover Book in a Fine Dust jacket (as new/unread). Interior unmarked and very clean. Out-of-print.

9x11, 120-pages with 143 Full-Color Photographs of the postwar housing designs of Joseph Eichler. Introduction by Sally B. Woodbridge

From the Book: "More than a modern-day success story, Joseph Eichler changed the face of American architecture by creating the ultimate, affordable family home. Now, nearly 50 years after the phenomenon of the Eichler home, once a quintessential symbol of the American Dream, this beautifully illustrated volume chronicles both the success and ultimate demise of a legendary company. "

From the Eichler network: "..As Joe Eichler was initiating his fledgling real estate development in the Highlands, the X-100 served as his promotional attraction to reel in crowds for his company's open houses. It was also a vehicle for showcasing new technology (such as steel construction, indoor gardens, and other custom elements) that was unique or unusual to the homebuilding industry. ...the X-100 opened its doors to a reported 150,000 curious visitors in late 1956, giving Eichler a surge of sales and renewed attention. National magazines, including Sunset, Living for Young Homemakers, and Arts & Architecture, joined in with coverage and pictorials. "

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