DESIGN WITH TYPE

Carl Dair

Carl Dair: DESIGN WITH TYPE. New York: Pellegrini & Cudahy, 1952. First edition. Oblong octavo. Wire spiral binding. Thick yapped wrappers printed in two colors. 144 pp. Elaborate graphic design throughout. Wrappers rubbed and edgeworn with a couple of short, closed tears. Textblock tight and secure. Rare in the first edition -- a very good copy.

8.75 x 5.5 spiral-bound book with 144 pages filled with typographic examples printed in alternating blue and red signatures. This classic has a long publishing history beginning (in part) with Pellegrini & Cudahy (New York, 1952), University of Toronto Press (cloth, 1967, reprinted thrice) followed by the trade paper edition of 1982, itself reprinted seven times thereafter. A classic text -- a study of typography that starts with the individual letters and proceeds through the word, the line and the mass of text.

"Differs from all other books on typography in that it discusses type as a design material as well as a means of communication."

Contents:

• Beginnings
• Starting from A
• A Plus B
• A String Of Words
• The Whole Cloth
• Relationships
• Relationships of Harmony and Contrast: Contrast of Size; Contrast of Weight; Contrast of Structure; Contrast of Form; Contrast of Color; Contrast of Texture; Contrast of Direction< /li>
• Multiplying the Contrasts
• It Happens in Space
• Space is two-dimensional, too
• Integration
• Conclusion
• Specimens

Includes work examples by El Lissitzky, Joseph Albers and many others.

Carl Dair authored the classic DESIGN WITH TYPE and was a jurist for TYPOMUNDUS 20. He taught design and typography in Toronto, Montreal and Jamaica.

A sample spread from this volume can be viewed here.

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