A SIGN SYSTEMS MANUAL
Theo Crosby
Alan Fletcher
Colin Forbes
Theo Crosby, Alan Fletcher, Colin Forbes: A SIGN SYSTEMS MANUAL. London: Studio Vista, 1970. First edition. Quarto. Decorated glazed paper covered boards. 76 pp. 2 fold-outs. Text and diagrams throughout. Spine heel bumped with a half-inch split. Top corner very slightly bumped. Interior unmarked and very clean. Out-of-print and very uncommon. A very good or better copy.8.75 x 10.75 hardcover book with 76 pages illustrated with examples of sign standardization for the graphic designer. Brilliantly designed by the authors and beautifully printed in the Netherlands by Drukkerij Reclame N. V.
From the Book: "This book illustrates and describes a simple basic system for designing, constructing and displaying signs, together with examples of schemes which havbe been produced by leading international designers. The first part of the manual is a brief survey of the history of alphabets, the development of letters and type. This background is essential in order to understand the reasons, evolutionary and functional, behind the peculiarites and characteristics of lettering and typefaces."
Contents:
- Terminology
- Letter Styles
- Letterforms
- Letter Proportions
- Display and Sign Letters
- Airport Letters
- Airport Alphabet
- Unit Measurement System
- Letter, Word and Line Spacing
- Margin Spacing
- Panel Sizes
- Letter Sizes
- Message Sizes
- The Arrow
- Typographic Layout
- Panel Layout
- Panel Contributions
- Symbols
- Sign Classification
- Colour Coding (this is the only color in the book)
- Sign Location and Fixings
- Unit Spacing Chart
- Specifications, Reproduction and Material
- Sign Schedules
- Type Style Rules
- Sign Programmes
Includes these signage examples portrayed in 2-page spreads: British Rail: Kinneir, Calvert & Associates; Schiphol Airport: Total Design; Cunard QE2 Liner: Crosby/Fletcher/Forbes; University of Essex: James Sutton; IBM: Paul Rand; Mexico Olympics: Lance Wyman, Peter Murdoch and Eduardo Terrazas; New York City Planning Department: Unimark International; Blue Circle Group: FHK Henrion; Olympic Symbols: Otl Aicher (Munich 1972) - Masaru Katzumie (Tokyo 1964) - Lance Wyman (Mexico 1968).
Spreads from this volume can be viewed here.
out of stock