DESIGNING:

Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler

10 x 10.25 hardcover book with 352 pages with over 400 color examples. Introduction by the reporter John Hockenberry. Includes logos, packaging, design standards, letterhead, brochures, catalogs, posters, exhibition design, alphabets, subway maps, invitations‹you name it, Chermayeff & Geismar designed it. They are among the great twentieth century designers, distinguishing themselves with universal, timeless, and often playful designs. Only the greats pull off all three of these qualities (and most of them tend to leave playfulness out of the picture so to speak).

Since Chermayeff and Geismar retired in 2005, Steff Geissbuhler has assumed the mantle at their firm C & G. These three menšs honors, awards, and important corporate clients could fill a book. Want to learn what design is all about? Pick up this book showcasing 40 years of C & Gšs designs instead of buying or updating that software program.

Contents

• Beginning with words: Expressing ideas typographically
• Finding metaphors: Expressing a concept visually
• Commenting: Giving a voice to points of view
• Telling stories: Making history come alive
• Avoiding the obvious: confounding expectations
• Reinterpreting the familiar: Celebrating nature
• Demystifying data: Explaining abstract concepts
• Expressing personality: Crafting a visual identity
• Teaching through play: Creating playful, interactive learning experiences
• Delighting audiences: Building audience anticipation
• Gathering and collecting: Transforming the ordinary into the extraordinary
• Shifting scale: Manipulating size to attract attention
• Taking artistic license: Erasing the line between art and design
• Repeating, repeating: Creating more than the sum of its parts
• Realizing ideas: Sparking instant understanding
• Guiding the way: Pinpointing destinations with visual prompts
• Marking passages: Celebrating events and rites of passage
• Creating landmarks: Making places memorable
• Representing the nation: Finding new expressions of familiar symbols
• Passing time: Designing over four decades

Price: $250.00
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