MODERN ART IN ADVERTISING
An Exhibition of Designs for Container Corporation of America

[Herbert Bayer] Walter Paepcke, Fernand Leger (essay): MODERN ART IN ADVERTISING: An Exhibition of Designs for Container Corporation of America. Chicago: the Art Institute of Chicago, 1945. First Edition. A near-fine softcover catalog saddle-stitched in printed oatmeal paper wrappers: just a trace of wear overall. Cover design and interior typography by Herbert Bayer, who was a design consultant for the Container Corporation of America at the time of publication. A scarce vintage catalogue.

7 x 9.25 softcover catalogue with 36 pages and 18 full-page b/w reproductions of advertising artwork commissioned by Chairman Paepcke for the Container Corporation of America. An excellent vintage snapshot of corporate America's embrace of the European Avant-Garde. Includes a Preface by Fernand Leger and an essay entitled Art in Industry by Walter Paepcke.

This catalogue is for the initial installation of this exhibition at the Art Institute of Chicago, from April 27 to June 23, 1945. Includes the essay Modern Art in Advertising by Carl Schniewind, Curator of Prints and Drawings at the Art Institute.

Includes work by A. M. Cassandre, Gyorgy Kepes, Herbert Bayer, Fernand Leger, Richard Lindner, Jean Carlu, Miguel Covarrubias, George Korff, Ben Shahn, Sigurd Sodergaard, Henry Moore, persia Abbas, Tibor Gergely, Leo Lionni, Zdzislaw Czermanski, Juan Renau and Philip Evergood. This catalogue also includes biographical information for all of the above-mentioned artists, as well as for Arshile Gorky, Jean helion, Edward McKnight Kauffer, herbert matter, Paul Rand, man Ray, Xanti Schawinsky Rufino Tamayo, Jean Varda, Toni Zepf and others whose work in in the exhibition, but not included in the catalogue.

Price: $150.00
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