GREAT IDEAS
Container Corporation of America

Container Corporation of America: GREAT IDEAS. Chicago; Container Corporation of America, 1976. First edition thus. A fine oversized exhibition catalogue in stiff, printed wrappers: one corner creased on rear panel. Interior unmarked and very clean. Out-of-print.

11 x 14 softcover book with 76 pages and 34 full-page color plates eaturing advertisements created for the company over 25 years by many of the greats in modern graphic design, art, and photography.

From 1950 to the mid-1970s, the CCA ran advertisements in a series called "Great Ideas of Western Man." Art Director Herbert Bayer commissioned major artists and designers to illustrate selected ideas of the greatest philosophers, writers, scientists, and cultural, religious, and political figures of history. For example, René Magritte illustrates Milton on the power of truth, Ben Shahn illustrates Locke on the purpose of government, and Bayer illustrates Wittgenstein on the limits of language.   

In 1976, to celebrate America's bicentennial and the company's 50th anniversary, the CCA under the editorship of John Massey published this 76-page softback selection of these ads, placing each one opposite a short biography of the featured artist and thinker.

Artists represented in this anthology: Ben Shahn, Herbert Bayer, René Magritte, Gyorgy Kepes, Feliks Topolski, John Massey, Leo Lionni, Karl Gerstner, Richard Hunt, Jesus Soto, Johannes Itten, Nicholas Ghika, Jerry Uelsman, David Aronson, Hans Erni, John Paul Jones, Miguel Vivancos, James Gill, James Rosenquist, Shiro Ikegawa, Mohan Samant, George Ortman, John Paul Jones, Ernest Trova, Ellen Lanyon, Richard Lindner, Leonard Baskin, Pedro Frieberg, and Jacob Lawrence.

out of stock