A. M. CASSANDRE
Henri Mouron
Henri Mouron: A. M. CASSANDRE. NYC: Rizzoli, 1985. First American Edition. Embossed cloth. A fine hardcover book in a fine dust jacket: looks and feels unread -- a spectacular copy of a book not usually found in collectible condition. Interior unmarked and very clean; out-of-print. You will not find a nicer copy of this definitive monograph.
10 x 11 hardcover book with 316 pages and 398 illustrations (90 full-color, full-page plates). This is the definitive work written by Cassandre's son: The major monograph on this talented Ukranian-born French poster artist, typographer and stage designer of the 20s and 30s.
From his epoch-defining travel posters to his advertisements for Dubonnet, Cassandre acknowledged no boundaries to his poster art. Combining surrealism and cubism through the rigors of commercial art, he single-handedly defined an era. This massive colume is the definitive work on Cassandre, and belongs in any serious modern design library. Highly recommended. Contents:
- a new aesthetic of the poster
- from synthesis to the object
- the years of disenchantment
- from city walls to the theatrical ceremony
- notes
- plates
- biographical notes
- bibliography and sources
- cassandre's sets and costumes inchronological order
- index of works by A. m. Cassandre mentioned or reproduced in this book
- pictur credits
A. M. Cassandre (1901 - 1968) born Adolphe Jean Edouard Mouron and studied at the Ecoles des Beaux Arts in Paris. He produced his first poster Au Bucheron at 22. Cassandre's work was seen as a bridge between the modern fine arts and the commercial arts. Despite his affinity to the fine arts he always believed there should be a separateness between disciplines. The success of his posters probably lies in his philosophy that his posters were meant to be seen by people who do not try to see them. In 1936 he traveled to America to work on several projects. While there he designed several surrealistic covers for Alexey Brodovitch at Harper's Bazaar. In addition, he created for NW Ayers, the classic eye of the Ford billboard and several pieces for the Container Corporation of America. His career as a poster designer ended in 1939 when he changed disciplines and became a stage, set and theatrical designer.
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