A. M. CASSANDRE PLAKATE
Maximilien Vox and A. M. Casasandre

Maximilien Vox and A. M. Casasandre: A. M. CASSANDRE PLAKATE. St. Gallan: Verlag Zollikofer, 1948. First edition (this book was published in three language editions: German, French and English). Text in German. A near-fine hardcover book in full decorated cloth with a good dust jacket: the DJ is chipped on the rear panel with several scuffs and abrasions. Since the offending DJ portions are on the rear panel, this is a most presentable example. The only copy I have handled where the scarce, Cassandre-designed Dust Jacket has been present.

9.75 x 11.5 hardcover book with 120 pages and 96 b/w and 8 color plates of Cassandre's personal selection of his best work from 1923 to 1937. Each plate is a full-page reproduction that has been meticulously reproduced with the highest level of Swiss quality. The first published monograph on this talented Ukranian-born French poster artist, typographer and stage designer of the 20s and 30s.

From his epoch-defining travel posters to his advertisements for Dubonnet, Cassandre acknowledged no boundaries to his poster art. Combining surrealism and cubism through the rigors of commercial art, he single-handedly defined an era. This massive colume is the definitive work on Cassandre, and belongs in any serious modern design library. Highly recommended.

A. M. Cassandre (1901 - 1968) born Adolphe Jean Edouard Mouron and studied at the Ecoles des Beaux Arts in Paris. He produced his first poster Au Bucheron at 22. Cassandre's work was seen as a bridge between the modern fine arts and the commercial arts. Despite his affinity to the fine arts he always believed there should be a separateness between disciplines. The success of his posters probably lies in his philosophy that his posters were meant to be seen by people who do not try to see them. In 1936 he traveled to America to work on several projects. While there he designed several surrealistic covers for Alexey Brodovitch at Harper's Bazaar. In addition, he created for NW Ayers, the classic eye of the Ford billboard and several pieces for the Container Corporation of America. His career as a poster designer ended in 1939 when he changed disciplines and became a stage, set and theatrical designer.

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