WERBUNG FUR DEN RUNDFUNK UND DAS FERNSEHEN
RADIO AND TELEVISION PUBLICITY
Erberto Carboni
Erberto Carboni, Gio Ponti (introduction): WERBUNG FUR DEN RUNDFUNK UND DAS FERNSEHEN [RADIO AND TELEVISION PUBLICITY]. Vienna: Verlag Andreas Zettner Wurzburg, 1959. First edition. Text in English, French, German and Italian. A near-fine hardcover book in a near-fine dust jacket: decorated blue cloth is very clean and Dust jacket has a trace of edgewear and mild sun-fading to the spine, and a couple of unobtrusive closed tears. Interior textblock unmarked and very clean. Out-of-print. A superior copy of an uncommon title.9 x 11.5 hardcover book with decorated cloth with 132 pages and 242 illustrations (2 color plates) of Carboni's trendsetting work in print and exhibition design for the Italian radio and television industries. This book features gravure printing and the highest reproduction qualities and was printed in Milan under Carboni's supervision. Introduction by Gio Ponti.
From the book: "To the almost unlimited and often unrealized potentialities of radio and television advertising, Erberto Carboni brings all the ingenuity and dramatic flair which have made him a brilliant leader in the exciting Italian school of modern design."
A visually stunning book that spotlights the relatively unknown Carboni's work in from the early 1930s through the late 1950s. This book is a valuable resource because it traces the development of one of Italy's finest modernists through tightly focused case studies of his publicity work for the emerging Italian mass media. It is a true joy to see complete campaigns reproduced in full-- my highest recommendation!
Price: $150.00
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