PUBLICITE POUR LA RADIOTELEVISION
Erberto Carboni
Erberto Carboni, Gio Ponti [introduction]: PUBLICITE POUR LA RADIOTELEVISION [RADIO AND TELEVISION PUBLICITY]. Milano: Silvana Editoriale d'Arte, 1959. First edition. Text in English, French, German and Italian. A near fine hardcover book in a near fine dust jacket: jacket lightly nicked. A superior copy of an uncommon title. Out-of-print.9 x 11.5 hardcover book with decorated cloth with 132 pages and 242 illustrations (2 color plates) of Carboni's trendsetting work in print and exhibition design for the Italian radio and television industries. This book features gravure printing and the highest reproduction qualities and was printed in Milan under Carboni's supervision. Introduction by Gio Ponti.
From the book: "To the almost unlimited and often unrealized potentialities of radio and television advertising, Erberto Carboni brings all the ingenuity and dramatic flair which have made him a brilliant leader in the exciting Italian school of modern design."
A visually stunning book that spotlights the relatively unknown Carboni's work in from the early 1930s through the late 1950s. This book is a valuable resource because it traces the development of one of Italy's finest modernists through tightly focused case studies of his publicity work for the emerging Italian mass media. It is a true joy to see complete campaigns reproduced in full-- my highest recommendation.
"Design is ars publica: it is a direct, human, universal, immediate language, one speaking by poetical images and by an understanding, without intermediaries, of the "public world." It can be thrilling when, as the type of Carboni's work illustrated in this book, design joins hands with and stylizes the advent of two exceptional, new, modern media for communication with the public, the Radio and Television."
"Design is the newest art and, today, the most confident, uncontested and generally -- I would even say -- entirely understandable; yet it absorbs a cultural sap and gives fresh expression, through the talents of its artists, to the boldest art currents of modern culture."
"Design has a fascinating story to tell. It is linked to a marvelous medium, printing, born of two things: one, fragile, is paper, the other ephemeral, is ink, yet both of them -- matterless matter of infinite beauty -- are destined to immortality in time and mind."
--Gio Ponti
Price: $200.00
PayPal Secure Payment
Domestic Shipping: $10.00
International Shipping: $25.00