ERBERTO CARBONI:
DAL FUTURISMO AL BAUHAUS

Gloria Bianchino [Curator]

8.75 x 9.5 softcover book with 214 pages and 220 color and black and white reproductions selected from the Erberto Carboni archives. Catalog to the Exhibition of the same name at the Palazzo Pigorini in Parma from December 12, 1998 to March 14, 1999. The exhibition, sponsored by the City of Parma, in collaboration with the Centre for Communication Studies and Archive of the University, was held to mark the centenary of the birth of the artist.

The Italian designer Erberto Carboni [1899 - 1984] was a recognized master in the field of publicity through the graphic arts. This book is a collection of his individual poster and advertising work since 1934, on such varied subjects as oil, wine, textiles, machinery, appliances, toothpaste and chemical products. Carboni started his studies in architecture in 1921, but became also interested in graphic and industrial design. His career began at the famous Studio Boggeri, but later he worked on his own. He specialized in exhibitions for trade fairs (Olivetti), interior design and graphics. For many years, Carboni worked for RAI (the Italian radio and TV company), but also for clients who mainly manufactured basic consumer products like Motta (ice cream), Pavesi (bread), Barilla (pasta) and Shell Oil. He presented those clients with a complete graphic line, ranging from packaging to posters.

From 1953 to 1960 he worked for Bertolli, for whom he designed a whole series of magazine ads and posters. He mixed photography, graphics and inventive typography and brought a rigorous modernism into his work. In 1954 he designed the 'Delfino' (dolphin) chair for Arflex.

Spreads from this volume can be viewed here.

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