25 PUBLICITY CAMPAIGNS
Erberto Carboni, Gillo Dorfles [Introduction]: 25 PUBLICITY CAMPAIGNS. Greenwich, CT: New York Graphic Society, 1961. First edition. Text in English, French, German and Italian. A very good or better hardcover book in a very good or better dust jacket: yellow cloth lightly sun-toned. jacket with a couple od small chips and short, closed tears; spine lightly sunned, due primarily to the unstable orange ink used for the DJ. Interior unmarked and very clean. Out-of-print.
9 x 11.5 hardcover book with 178 pages and 717 illustrations (including 50 color plates) of Carboni's trendsetting work in print and exhibition design for Italian industries. This book features gravure printing and the highest reproduction qualities and was printed in Milan under Carboni's supervision. Introduction by Gillo Dorfles.
This is the coolest Graphic Design book I have ever seen.
This book carefully scrutinizes 25 separate Publicity campaigns and shows Carboni's solutions in a wide variety of media, from single-column newspaper ads, to full-page magazine ads to posters to exhibitions. No other book I am aware of presents such a wide variety of material devoted to single campaigns. It is a true joy to behold a visual concept applied repeatedly to a wide variety of formats and problems. I cannot recommend this book highly enough.
A visually stunning book that spotlights the relatively unknown Carboni's work in from the early 1930s through the late 1950s. This book is a valuable resource because it traces the development of one of Italy's finest modernists through tightly focused case studies of his publicity work for the recovering Italian economy and culture. It is a true joy to see complete campaigns reproduced in full-- my highest recommendation!
From the book: "The Italian Designer Erberto Carboni is a recognized master in the field of publicity through the graphic arts. This book is a collection of his individual poster and advertising work since 1934, on such varied subjects as oil, wine, textiles, machinery, appliances, toothpaste and chemical products."
Spreads from this volume can be viewed here.
out of stock