A-D
Volume 8, No. 3, February-March 1942
The Will Burtin Issue
[Will Burtin] PM Publishing Co.: AD MAGAZINE. Volume 8, No. 3. NYC: The Composing Room/P.M. Publishing Co., February-March 1942. Original edition. A very good softcover, perfect-bound book in decorated, stiff wrappers: covers show mild soiling and wear to spine junctures. Wraparound cover designs by Will Burtin. This is the first appreciation of Burtin to ever be published. Uncommon.5.5 x 7.75 digest with 74 [26] pages of articles including Will Burtin; NY Art Directors as Seen by Dugo; Calligrapher¹s Paradise; Editorial Notes; Books and Pictures; A-D Shorts. And a bound-in copy of Marquardt¹s DESIGN AND PAPER to boot.
This issue of AD features a 32-page section devoted to the works of Will Burtin, as well as an original cover design by Burtin. This was the first professional recognition of Burtin as a designer to be published. The Burtin section is printed in four-color and presents a tremnedous amount of work by the designer. Artwork reproduced inthe Will Burtin section includes: Pages & Cover from Scope Magazine (A magazine for the Upjohn Company), Spreads from the Architectural Forum (inc. Section from the Design Decade issue), Envelope and Cover design for Scope Magazine #2, Booklet covers, Advertisements, Federal Works Agency Exhibit, Exhibitions, Christmas Cards for LIFE and FORTUNE, Exhibition at Pratt, featuring work by Will Burtin's students; Card announcing show, and more.
A-D Shorts mention: Max Glick, Hans Moller, L. Moholy-Nagy, György Kepes, Robert J. Wolff, Maxwell Desser, Irving B. Simon
Includes a bound-in copy of DESIGN AND PAPER NUMBER 8 [1942]: A fine 4.75 x 7.75, 16-page fine softcover paper promotional booklet saddle-stitched with uncoated covers promoting the various lines of Marquardt papers. The design and printing of each issue mee the highest production standards of the day. This issue features the trademark design of Clarence P. Hornung.
Listing of Advertisements: Frederick Photogelatine Press, Inc.; Strathmore Paper Co.; The Composing Room; Crafton Co.; Pioneer - Moss Inc.; Flower Electrotypes; Ludlow Typograph; Wilbar Photo Engraving Co.; Marquardt and Co., Inc. Fine Papers.
Will Burtin studied typography and design at the Cologne Werkschule. He practiced design successfully in Germany before emigrating to the US in 1938. He worked for the US Army Air Force designing graphics and exhibitions before becoming Art Director of Fortune magazine in 1945. His work for Fortune was marked by innovative solutions to presenting complex information in graphically understandable ways. In 1949 he established his own firm. Among his clients were the Upjohn Company, Union Carbide, Eastman Kodak and The Smithsonian Institution. Burtin¹s great genius was in his ability to visualize complex scientific and technological information. He created several award winning exhibitions including the 1958 model of a human blood cell. He was awarded the AIGA medal in 1971. Burtin believed that through his work he could become the ³communicator, link, interpreter and inspirer² who is able to make scientific knowledge comprehensible.
PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.
Spreads from this volume can be viewed here.
Price: $100.00
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