THAT NEW YORK
Brownjohn, Chermayeff and Geismar
Percy Seitlin
Percy Seitlin, Brownjohn, Chermayeff and Geismar: THAT NEW YORK. NYC: The Composing Room, 1960. First edition. A fine saddle-stitched booklet bound in gray printed wrappers: first volume of the four-volume set ABOUT U. S. - EXPERIMENTAL TYPOGRAPHY BY AMERICAN DESIGNERS published by the Composing Room in 1960. Rare.7 x 9.5 saddle-stitched brochure with 16 pages in publishers printed wrappers. 16-page photo-illustrated poem by Percy Seitlin with b/w photographs by Len Gittleman, Raymond Jacobs, and Jay Maisel and the incomparable typographic design of Robert Brownjohn, Ivan Chermayeff and Tom Geismar.
Originally conceived at the Composing Room by Dr. Robert Leslie and Aaron Burns, ABOUT U. S. was a series of experimental typographic inserts published in DER DRUCKSPIEGEL to showcase both the skills of the Composing Rooms' typesetters and the creative muscles of Americans BC+G, Lester Beall, Herb Lubalin, and Gene Federico. Spare sheets from DER DRUCKSPIEGEL were assembled in plain letterpressed wrappers for distribution to friends of the Composing Room.
Along with WATCHING WORDS MOVE, THAT NEW YORK was one of the experimental works that came out of the short-lived partnership of Robert Brownjohn, Ivan Chermayeff and Tom Geismar -- before Brownjohn's heroin addiction caused the firm too disband and forced Brownjohn to seek a country with more liberal drug laws. The rest they say, is history.
out of stock