BRODOVITCH

Andy Grundberg

[Masters of American Design] Andy Grundberg: BRODOVITCH. NYC: Abrams, 1989. First edition. A fine hardcover book in a fine dust jacket. Interior unmarked and very clean. Out-of-print. Part of the short-lived (2 volume) Masters of American Design Series.

"The picture represents the feelings and point of view of the intelligence behind the camera. This disease of our age is boredom and a good photographer must combat it. The way to do this is by invention ­ by surprise. When I say a good picture has surprise value I mean that it stimulates my thinking and intrigues me. The best way to achieve surprise quality is by avoiding clichés. Imitation is the greatest danger of the young photographer."--Alexey Brodovitch

9.25 x 12.25 hardcover book with 162 pages and 340 illustrations, including 70 color plates. Excellent copy of this important monograph on the great art director and stylist.

From the book: "Brodovitch was the model of the modern art director. The essence of contemporary magazine design - the driving pursuit of new ways to present visual material - can be traced to the example he set. While at Harper's Bazaar from 1934 to 1958, he created a design look whose energy, elegance, and simplicity captured the spirit of American fashion. Magnetic and controversial, he inspired the designers and photographers who attended his famous Design Laboratory with his constant admonition, "Astonish me!"

Career retrospective of the graphic designer Alexey Brodovitch 1898-1971, who was art director at Harper's Bazaar in the 1950's and later went on to design many other pulications, while championing and nurturing the work of photographers such as Brassai, Cartier-Bresson, Avedon and Irving Penn.

out of stock