ALEXEY BRODOVITCH AND HIS INFLUENCE

George R. Bunder [Editor]

[Brodovitch, Alexey ] George R. Bunder [Editor]: ALEXEY BRODOVITCH AND HIS INFLUENCE. Philadelphia: Philadelphia College of Art/ Smithsonian Institution, 1972. First Edition Exhibition Catalogue. A very good to nearly fine oversized catalogue in stiff, printed wrappers: folio textblock lightly thumbed. Bound in original dark gray wrappers with Brodovitch's signature vertically across front cover in varnished black ink.

10.5 x 14 saddle-stiched catalogue with 48 pages devoted to the legendary art director who passed away a few months before this major retrospective exhibition opened in the spring of 1972.

Remarks by a number of Brodovitch's colleagues: Richard Avedon, Irving Penn, Art Kane, Bruce Davidson, Louise Dahl-Wolfe, Brassai, Arnold Newman, Eugene Berman and Diana Vreeland among others. Chronological biography. Bibliography. This was the first exhibition to commemorate Brodovitch's achievement and bring him more forcefully to our attention. Beautifully realized by the craftsmen at the Drake Press.

Alexey Brodovitch (1898-1971) is a legend in graphic design: during his 25-year tenure as art director of Harper's Bazaar, he exerted tremendous influence on the direction of design and photography. A passionate teacher of graphic design, advocate of photography and collaborator with many prominent photographers, Brodovitch is often credited with having a major influence on the acceptance of European modernism in America. His use of assymetrical layouts, white space, & dynamic imagery changed the nature of magazine design. He was responsible for exposing everyday Americans to avant-garde artists by commissioning work from cutting-edge artists such as Cassandre, Dali, Cartier-Bresson, Man Ray, etc.

"Astonish me!" was Brodovitch's often quoted exhortation to students attending his "Design Laboratory" classes over the years. Though borrowing "etonnez-moi!" from the Russian ballet master Sergei Diaghilev, with this charge, Brodovitch indeed set in motion the application of the modernist ethos to American graphic design and photography.

Spreads from this volume can be viewed here.

Price: $125.00
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