JOSEPH BINDER
AN ARTIST AND A LIFESTYLE
Joseph Binder
Joseph Binder: JOSEPH BINDER -- AN ARTIST AND A LIFESTYLE. [FROM THE JOSEPH BINDER COLLECTION OF POSTERS, GRAPHIC AND FINE ART, NOTES AND RECORDS]. Vienna: Anton Scholl & Company Publishers, 1976. First edition. A fine softcover book in stiff, printed french-folded wrappers. Interior unmarked and very clean. Out-of-print. Uncommon.
8.25 x 9.5 softcover book with 144 pages and 132 illustrations, including 57 color plates. A first-class production-- highly recommended. Contents:
- Acknowledgment
- Foreword
- Preface
- Evolution of the New Lifestyle: Vienna in the 1920s
- How it All Began: Binder's Early Posters
- Graphic Design, the New Artform, Emerging from Anonymity
- Poster Art Originates Graphic Design
- The First Ten Years 1924-1934
- Binder Remembers
- Vienna, Kitzbuhel, New York: Getting Acquainted
- The Courses on "Graphic Design" in the United States, 1934/35
- The Pastels from Travel in the United States
- Binder's Message
- The Beginning in New York
- Modern Design for Government Posters
- Reflections
- Graphic Design Applied
- Echo
- Spontan
- Manifesto
- Silent Paintings
- On Painting
- Events in an Artist's Life (Biography)
- Events in an Artist's Life (Publications)
- List of Illustrations
- Epilogue
Joseph Binder's poster work used simple compositions and geometric patterns derived from Cubist and DeStijl principles. In 1924 he won the poster design for the Buro des Festes, Vienna. He emigrated to the United States in 1934 and was influential in developing the pictorial graphic design style of the 1930's and 1940's. In 1939 he designed the poster for the New York Worldıs Fair. His success in the US was further increased by winning many poster competitions organized by the Museum of Modern Art, for such agencies as the National Defense, the United Nations and the American Red Cross. He also designed covers for Fortune and Graphis Magazine. After 1950 he was art director for the US Navy Department in Washington, DC.
out of stock