PSYCHEDELITYPES

Ed Benguiat [Designer}

9 x12 saddle-stitched softcover book with 20 pages (including covers) of the finest in Psychedelic Typefaces, circa 1968. 42 typefaces presented in 4-line specimens. For the few and the proud who like to select their type without touching a pull-down menu.

From Luc Devroye, McGill University on Extinct 20th Century Foundries: "New York based photocomposition, lettering and digital type business active from 1936-1997, cofounded by Harold Horman and Edward Rondthaler in 1936 . . . . It was one of the earliest and most successful type houses to utilize photo technology in the production of commercial typography and lettering."

"I am a designer of letterforms as a business. I mean, letıs be realistic. When the psychedelic period arrived in the ı60s, man, I made psychedelia until everyone, including Timothy Leary, wanted it. My profession is designing alphabets for this new thing, the computer. But I have another profession: I do about 20 logos a year -- Iım talking about big corporate identity stuff. I wouldnıt use psychedelia for that; I only use three typefaces too, you know: Helvetica, Helvetica, and Helvetica." -- Ed Benguiat

Ed (Ephram Edward) Benguiat's contributions to typography and design are awe-inspiring. His background includes working as associate director of "Esquire" magazine, typographic design director at Photo-Lettering, Inc., and vice president of International Typeface Corporation where he worked on the in-house magazine U&lc with Herb Lubalin. In addition to reviving Art Nouveau typefaces, he's responsible for creating over six hundred typefaces including Souvenir, Avant Garde Gothic, Korinna, Bookman, Caslon 224, and Panache. He has produced logotypes for the "New York Times", "Playboy", "Reader's Digest", "Sports Illustrated", "Esquire," "Look," and the films "Planet of the Apes," and "Super Fly."

Spreads from this volume can be viewed here.

out of stock