TYPE TALKS No. 47
Advertising Typographers Association of America

Advertising Typographers Association of America: TYPE TALKS No. 47. NYC: Advertising Typographers Association of America, September 1950. First edition. A fine softcover booklet in printed wrappers. Interior unmarked and very clean.

6 x 9 stapled softcover booklet with 16 pages: "Published in the interests of better production by the Advertising Typographers Association of America." For those folks who don't like to select their type from pull-down menus.

Contents:

  • The Case for Modernism by Lester Beall: 4 pages illustrated with examples of the authors work. Not rteferenced in R. Roger Remington's LESTER BEAL, TRAILBLAZER OF AMERICAN GRAPHIC DESIGN. NYC: Norton 1996.
  • Character Cast
  • The Printing Industry Struts its Stuff
  • Coast to Coast
  • headlines and underlines
  • Your typographer is in the same boat
  • In the production ring
  • Short Takes
  • Notes on Typography
  • Re-runs

From the library of Arnold Roston, a commercial artist and NYC-based art director who was very active in both the AIGA and NYC ADC, as well as holding teaching and administrative positions at Pratt and the Cooper Union. Roston worked for the Office of War information after studying under Alexey Brodovitch at the New School for Social Research.

out of stock