BUILDING FOR TOMORROW
Lester Beall [Designer]
Lester Beall [Designer]: BUILDING FOR TOMORROW. Hartford: Connecticut General Life Insurance Company, n. d. [1957]. Square quarto. Stapled, stiff photographically printed wrappers. 28 pp. Color and black and white photography throughout. A very good or better copy with light wear overall.9 x 9.5 square booklet announcing the completion of the new headquarters of the Connecticut General Life Insurance Company on 280 acres of rolling farmland in Bloomfield, Connecticut. Photographs by Ezra Stoller and W. Eugene Smith.
Designed by Gordon Bunshaft of Skidmore Owings and Merrill, the campus-like plan, and extensive amenities, included a full service cafeteria and after-hours programs, reflected a desire to offer a highly civilized and satisfying office environment to Connecticut General employees. The building set new standards for flexible space planning, efficiency of operation, economy of construction methods, maintenance programs, and planning for future expansion.
Florence Knoll and the Knoll Planning Unit were responsible for the interior design. Isamu Noguchi designed the gardens and landscaping.
Lester Beall designed the corporate identity package for Connecticut General in 1956. BUILDING FOR TOMORROW incorporates the award-winning CG Logo, square binding, and typography from Beallšs CG Corporate Style Manual [Remington pp 94-97].
Exceptional snapshot of the post-war shift in American industry when modern architects and designers were enlisted for distinctive emblems of prestige.
Price: $250.00
PayPal Secure Payment
Domestic Shipping: $6.00
International Shipping: $15.00