HERBERT BAYER PAINTER DESIGNER ARCHITECT
[Visual Communication, Architecture, Painting]

Herbert Bayer

[Bauhaus/graphic design] Herbert Bayer: HERBERT BAYER PAINTER DESIGNER ARCHITECT [Visual Communication, Architecture, Painting.] Alternate title in brackets as on dust jacket. New York: Reinhold/Studio Vista, 1967. First edition. Square quarto. Blue embossed cloth stamped in red. Photographically printed dust jacket. 212 pp. Illustrations. Book design and typography by the author. A nice copy of this early monograph on the Bauhaus master. Blue cloth lightly mottled. Dust jacket with few nicks along top edge. A very good or better copy.

9.25 x11.25 hardcover book with 212 pages and over 200 color and b&w reproductions of Bayer's work as artist, architect, exhibition and industrial designer. Artwork printed in rotogravure. The first monograph on Bayer's varied career-- highly recommended.

The artwork is accompanied by a short text explaining Bayer's methods and research in visual design. "A complete and chronological retrospective monograph," according to Bayer himself, "this book should be looked upon as a descriptive review of my work; not as a critical evaluation". [Freitag 472]

Contents:

• introduction
• preface
• biography
• visual communication
• graphic design
• typography
• exhibition design
• toward a new alphabet
• design analysis of five posters
• on typography
• basic alfabet
• design for an industry
• design as an expression of industry
• world geo-graphic atlas
• architcture and environmental art
• aspen
• on environment
• painting and murals
• listing of works
• bibliography

Of all the artists to pass through the Bauhaus, none lived the Bauhaus ideal of total integration of the arts into life like Herbert Bayer (1900 - 1985). He was a graphic designer, typographer, photographer, painter, environmental designer, sculptor and exhibition designer. He entered the Bauhaus in 1921 and was greatly influenced by Kandinsky, Moholy-Nagy and El Lissitzky. He left in 1923, but returned in 1925 to become a master in the school. During his tenure as a Bauhaus master he produced many designs that became standards of a Bauhaus "style." Bayer was instrumental in moving the Bauhaus to purely sans serif usage in all its work. In 1928 he left the Bauhaus to work in Berlin. He primarily worked as a designer and art director for the Dorland Agency, an international firm. During his years at Dorland a Bayer style was established. Bayer emigrated to the United States in 1938 and set up practice in New York. His US design included work for NW Ayers, consultant art director for J. Walter Thompson and design work for GE. From 1946 on he worked exclusively for Container Corporation of America (CCA) and the Atlantic Richfield Corporation. In 1946 he moved to Aspen to become design consultant to CCA. In 1956 he became chairman of the department of design, a position he held until 1965. He was awarded the AIGA medal in 1970. Bayer's late work included work for ARCO and many personal projects including several environmental designs.

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