GEBRAUCHSGRAPHIK: September 1952
Container Corporation of America:
Design as an Expression of Industry
Herbert Bayer [Guest Editor and Art Director]
Herbert Bayer and Eberhard Holscher [Editor]: GEBRAUCHSGRAPHIK. Berlin: Gebrauchsgraphik, Volume 23, Number 9: September 1952. Parallel text in German and English. Editorial content and advertisements. 60 pp. A very good copy with white wrappers lightly worn and part of one page of rear matter removed, not affecting any artwork. Cover design by Herbert Bayer.Special issue titled Container Corporation of America: Design as an Expression of Industry edited and art-directed by Herbert Bayer. All aspects of the CCAs design programs are covered in depth, from architecture and interior design, to advertising, branding, packaging, exhibitions, periodicals, color theory, and a lengthy section on the CCA Design Laboratory. Includes many examples from Modern Art in Advertising, the graphically more intense series predating the more artsy Great Ideas series. Black and white photography throughout by Torkel Korling.
In 1952, Bayer, was a design consultant for the Container Corporation of America, working on the WORLD GEO-GRAPHIC ATLAS. His intimate knowledge of both Chairman Walter Paepcke¹s respect for design and the CCAs mission statement made Bayer the perfect choice to guest-edit this special issue of Gebrauchsgraphik.
The most comprehensive visual record to date of CCA's embrace of the European Avant-Garde -- and its practical application in American business. Highly recommended.
Includes work by Herbert Bayer, Walter Gropius, Marcel Breuer, A. M. Cassandre, Miguel Covarrubias, Hans Erni, Fran Foley, Egbert Jacobsen, Gyorgy Kepes, Albert Kner, George Korff, Fernand Léger, Richard Lindner, Henry Moore, Stamo Papadaki, Ben Shahn, Angelo Testa, Felix Topolski, William Traher and others.
Herbert Bayer (1900-1985) truly lived the Bauhaus ideal of total integration of the arts into life. He mastered graphic design, typography, photography, painting, environmental design, sculpture and exhibition design in a career from Dessau to Aspen. Bayer left the Bauhaus in 1928 and worked in Berlin at the Dorland Agency until he emigrated to the United States in 1938. From 1946 on he worked exclusively for Container Corporation of America (CCA) and the Atlantic Richfield Corporation. In 1946 he moved to Aspen to become design consultant to CCA, a position he held until 1965.
out of stock