MODERN ART IN ADVERTISING
AN EXHIBITION OF DESIGNS FOR CONTAINER CORPORATION OF AMERICA

Herbert Bayer and Fernand Leger

Herbert Bayer, Walter Paepcke, Fernand Leger [essay]: MODERN ART IN ADVERTISING: AN EXHIBITION OF DESIGNS FOR CONTAINER CORPORATION OF AMERICA. Davenport, IA: Davenport Munipal Art Gallery, 1949. First Edition. A very good to near-fine softcover catalog saddle-stitched in printed oatmeal paper wrappers: light edgewear. Cover design and interior typography by Herbert Bayer, who was a design consultant for the Container Corporation of America at the time of publication. A scarce vintage catalog.

7 x 9.25 softcover catalog with 36 pages and 18 full-page b/w reproductions of advertising artwork commissioned by Chairman Paepcke for the Container Corporation of America. An excellent vintage snapshot of corporate America's embrace of the European Avant-Garde. Includes a Preface by Fernand Lˇger and an essay entitled Art in Industry by Walter Paepcke.

This catalog is for the installation of this exhibition at the Davenport Muniipal Art Gallery, from May 1 to May 29 1949. Includes a short introduction by Elizabeth Moeller, Director of the Davenport Munipal Art Gallery.

Includes work by A. M. Cassandre, Gyorgy Kepes, Herbert Bayer, Fernand Leger, Richard Lindner, Jean Carlu, Miguel Covarrubias, George Korff, Ben Shahn, Sigurd Sodergaard, Henry Moore, persia Abbas, Tibor Gergely, Leo Lionni, Zdzislaw Czermanski, Juan Renau and Philip Evergood. This catalog also includes biographical information for all of the above-mentioned artists, as well as for Arshile Gorky, Jean Helion, Edward Mcknight Kauffer, Herbert Matter, Paul Rand, Man Ray, Xanti Schawinsky Rufino Tamayo, Jean Varda, Toni Zepf and others whose work in in the exhibition, but not included in the catalog.

Spreads from this volume can be viewed here.

out of stock