8 LETTERHEADS
THE HOWARD BOND LETTERHEAD PORTFOLIO 1954

Saul Bass, Will Burtin, Louis Dorfsman, et al.

Saul Bass, Will Burtin, Louis Dorfsman, Morton Goldsholl, et al.: 8 LETTERHEADS [THE HOWARD BOND LETTERHEAD PORTFOLIO 1954]. Urbana, OH: Howard Paper Mills, 1954. Square quarto. 8 printed letterhead samples saddle-stitched into stiff printed and folded wrappers. 12 tabbed blank paper samples inserted into pocket inside the front cover. Portfolio interior consists of 8 letterhead samples, each presented in a three-panel gatefold designed to illustrate the creative process behind the creation of each letterhead. A very good copy with edgewear to the covers. Interior contents fine. Rare.

10.5 x 11 stitched portfolio designed by Bruce Beck, with self-designed contributions from Saul Bass, Bruce Beck, Will Burtin, Freeman Craw, Louis Dorfsman, Morton Goldsholl, Jerome Gould and Dan E. Smith. Each designer presents a letterhead sample and their individual processes that led to the final, printed solution. With short, illustrated bios.

An exceptional vintage document with an all-star cast of contributors. "The eight men, whose work appears on the following pages are widely regarded as being among the greatest contemporary American Designers. While they do not limit themselves to the design of letterheads, they regularly face the problem of creating "81/2 x 11 personalities" for great American companies."

Contents:

  • Saul Bass: Panaview Sliding Aluminum Doors [two-color offset-litho].
  • Bruce Beck: Jewel Tea Co. [embossed, two-color offset-litho].
  • Will Burtin: The Upjohn Company [embossed, one-color letterpress].
  • Freeman Craw: Bigelow Rugs and Carpets [two-color offset-litho].
  • Louis Dorfsman: Advertisers Mailing Service [two-color offset-litho].
  • Morton Goldsholl: AMPRO Corporation [embossed, one-color letterpress].
  • Jerome Gould: Eureka Press [embossed, one-color letterpress].
  • Dan E. Smith: Powers Regulator Company [three-color offset-litho].

    • Because of the design/production values, we assume 8 LETTERHEADS was produced in a very limited edition. Each 8.5 x 11 letterhead printed on 32 x 11 sheets with all technical and paper specifications printed in the trim areas. These original sheets of letterhead were printed especially for this volume on the paper originally specified by the designers and typographers.

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