PM MAGAZINE
Volume 4, No. 6: April-May 1938
Fifty American Prints 1933-1938

[Hans Barschel] PM Publishing Co.: PM MAGAZINE. Volume 4, No. 6: April-May 1938. Issue Number 43 (on cover but actually number 42 in count). Original edition. A Fine Copy in decorated, stiff wrappers: pencil notation on cover, otherwise immaculate. This issue of PM features a cover and 8-page 4-color lithographic insert designed by Hans Barschel and printed on a special cloth paper.

The highpoint of this issue is the magnificent Fifty American Prints 1933-1938 insert, featuring 50 full-page b/w reproductions of the 50 prints of the Year Show sponsored by the AIGA (including price list!).

A magnificent snapshot of the Ashcan School of American Art and the WPA/Federal Arts project (who co-sponsored the event). Artists whose work is reproduced in this bound-in insert: Rita Albers, Ivan le Lorraine Albright, John Taylor Arms, Peggy Bacon, Will Barnet, Fred Becker, Thomas Hart Benton, George Biddle, Andrew Butler, Paul Cadmus, Francis Chapin, Jean Charlot, Nicolai Cikovsky, George Constant, Howard Cook, Jon Corbino, Hubert Davis, John de Martelly, Mabel Dwight, Fritz Eichenberg, Philip Evergood, Don Freeman, Wanda Gag, Emil Ganso, Anne Goldthwaite, William Gropper, Rockwell Kent, Yasuo Kuniyoshi, Joseph LeBoit, Doris lee, Russel Lembach, Charles Locke, Margaret Lowengrund,Peppino Mangravite, Kyra markham, Jack Markow, Reginald Marsh, Thomas Nason, Edith Newton, Augustus Peck, Sanford Ross, Francis Shields, Raphael Soyer, Benton Spruance, Prentiss Taylor, Alice Tenney, Stow Wengenroth, Harry Wickey, Lois Wilcox, and Grant Wood. Wow.

This volume measures 5.5 x 7.75 with 112 pages of articles and advertisements.

  • Hans Barschel (designed by Hans Barschel)
  • Editorial notes
  • A Bamberger Experiment
  • Book Reviews: American Bookman History; The Handbook of Advertising - ed. by E. B. Weiss, F. C. Kendall, C. B. Larrabee; The Book - The Story of Printing and Bookmaking by Douglas C. McMurtrie; A Philosophy of Esthetics by Dale Nichols
  • PM Shorts: mentions Hans Alexander Mueller, Eleanor Treacy , Norman W. Forgue , Bob Carroll, Adolph Treidler, Howard Willard, Evelyn Harter, E. Van Elkan.
  • Making Printers¹ Typefaces (designed by R. Hunter Middleton and Norman W. Forgue)
  • Fifty American Prints 1933-1938 - AIGA Exhibit (designed by Lucian Bernhard).

This edition of PM is an amazing original example of American Graphic Design.

PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.

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