L'ARREDAMENTO MODERNO
SECONDA SERIE
Roberto Aloi
Roberto Aloi: L'ARREDAMENTO MODERNO: SECONDA SERIE. Milan: U. Hoepli, 1939. First edition. Text in Italian. Orange cloth stamped in green. Original cloth binding tape-reinforced along spine and both gutters. Orange buckram cover is spotted and somewhat worn on the corners. Two owner stamps [including one from Harley Earl, Inc.] and two former owners' signatures are penned on the FEP and the title page. Page 518/519 has a small taped tear on the bottom -- does not impact the images. Otherwise, interior unmarked and very clean. Out-of-print. A good copy of this stellar, sought-after Decorative Arts series. 9 x 11 scarce hard cover book with 37 prefatory pages including "Descrizione delle Tavole" and "Indice Degli Artisti e Degli Artigiani" and 786 b/w illustrations following, many full-page. Starting in 1934, Roberto Aloi wrote books on architecture, furniture and the decorative arts for some fifty years. "The Modern" series was published by the Italian publishing house Ulrico Hoepli in 1934, 1939 [Series II], 1945 [Series III], 1949 [Series IV], 1952 [Series V] and 1964 [Series VII]. This 1939 edition contains Art Deco and Streamline Moderne glassware, crystal, ceramics, tableware, porcelain, silverware, lighting, metalwork, bookbinding, fabric, lacework, tapestry, rugs, mosaic, furniture design, interior design and patio design among many other projects.
Artists and craftsman include Jacques Adnet, Franco Albini, Renato Angeli, Folke Arstrom, Au Bucheron, Felix Augenfeld, Luciano Baldessari, Melchiorre Bega, Peter Behrens, Paul Bonet, Piero Bottoni, Lili Braun, Paolo Buffa, Ottavio Cabiati, Massimo Campigli, Ceramica Salernitana Melamerson, Serge Chermayeff, Enrico Ciutti, Carlo Conte, Paul Darius, Carlo de Carli, Giorgio de Chirico, Paolo de Poli, Charles Despiau, Deutsche Werkstatten A. G., Djo-Bourgeois, Walter Dorwin Teague, Rene Drouet, Michel Dufet, Maurice Dufrene, Raoul Dufy, Vittorio Ferrari, Luigi Figini, Fontana-Arte, Lucio Fontana, Galeries Lafayette, Gouffe Editore, Eileen Gray, Paul Griesser, Enrico Griffini, Jacques Groag, Fritz Gross, A. B. Guldsmeds, Hans Hartl, Harwell Hamilton Harris, Holmegaards Glasvoerk, Pierre Jeanneret, Georg Jensen Gyula Kaesz, Ludwig Kozma, Rene Lalique, Le Corbusier, Fernand Leger, Alberto Legnani, William Lescaze, Gret Magnusson-Grossmann, Raymond McGrath, Richard Neutra, Umberto Nordio, Nordiska Kompaniet, Orrefors Vetrerie, Giancarlo Palanti, Bruno Paul, Derek Patmore, Enrico Peressutti, Agnoldomenico Pica, Pablo Picasso, Gilbert Poillerat, Gino Pollino, Gio Ponti, Jean Puiforcat, Richard-Ginori, Oskar Riedel, Diego Rivera, Gilbert Rohde, Lucien Rollin, Michel Roux-Spitz, Jean Royere, A. C. Rudenauer, Hans Scharoun, Giuseppe Serafini, Svenkst Tenn, Giuseppe Terragni, Guglielmo Ulrich, Maurice Utrillo, Miklos Velits, Venini, S. A., Murano, Professor Wagenfeld, sWerkstateen der Stadt Halle, Eugen Wiedamann, Frank Lloyd Wright, Russel Wright and Gigiotti Zanini among many others.
Harley Earl (1893-1969) was often referred to as the "P. T. Barnum of Detroi. As the first design vice president at General Motors, Earl is credited with directing the aesthetic development of the American automobile for almost half a century. At General Motors, Earl was responsible for such innovative designs as the 1934 LaSalle, the Buick "Y Job" (considered the first "concept" car), the 1950 LeSabre, and the 1953 Corvette, and for adding the tailfin to the automotive stylist's repertoire with the debut of the 1948 Cadillac.
Coming out of Hollywood before making his mark in Detroit, designer Harley Earl was the figure most responsible for putting the flash and dazzle in American cars of the 1950s. Fins, decorative chrome moldings, two-tone paint in vibrant colors, and the wildly impractical Dream Cars of the auto shows‹these were all Earl innovations during his tenure at General Motors.
Spreads from this volume can be viewed here.
out of stock