PRINTING FOR COMMERCE 1952
The American Institute of Graphic Arts

The American Institute of Graphic Arts: PRINTING FOR COMMERCE. NYC: The American Institute of Graphic Arts, 1952. First edition. A fine softcover exhibition catalogue in stiff, printed wrappers: gravure photogram cover-- very cool indeed. Interior unmarked and very clean.

8 x 10.25 saddle-stitched exhibition catalogue with 179 b/w reproductions of graphic design work from 1951 in these categories: booklets, pamphlets, brochures, catalogues, annual reports, house organs, sales materials, announcements, invitations, speeches, letterheads, calendars, educational and Christmas materials.

Includes work by Saul Bass, Lester Beall, Will Burtin, Louis Dorfsman, William Golden, Morton Goldsholl, Allen Hurlburt, George Krikorian, Leo Lionni, Herbert Matter, Arnold Roston, Alex Steinweiss, Ladislav Sutnar, Bradbury Thompson, George Tscherney, Kurt Volk and many others.

From the library of Arnold Roston, a commercial artist and NYC-based art director who was very active in both the AIGA and NYC ADC, as well as holding teaching and administrative positions at Pratt and the Cooper Union. Roston worked for the Office of War information after studying under Alexey Brodovitch at the New School for Social Research.

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