THE 27TH ANNUAL OF ADVERTISING AND EDITORIAL ART
The Art Directors Club of New York

The Art Directors Club of New York: THE 27TH ANNUAL OF ADVERTISING AND EDITORIAL ART. NYC: Pitman, 1948. First edition. A fine hardcover book in full, decorated cloth without the dust jacket. Interior is unmarked and very clean. Out-of-print.

8 x 11 book with 354 pages with 322 examples of advertising excellence from 1948 in both color and b/w . Includes a full-page image by Robert Frank art-directed by Alexey Brodovitch for Junior Bazaar. This was one of the first photographs taken by Frank upon his arrival in the United States. also includes a couple of examples of Diane Arbus' editorial photography work.

Includes work from the following graphic artists and photographers: Diane Arbus (1), Richard Avedon, John Averill, Cecil Beaton, Joseph Binder, Will Burtin, Jean Carlu, Alexander Calder, Lester Beall, Lou Dorfsman, Gene Federico, Robert Frank (one of his first American photographs!), E. McKnight Kauffer, Ray Komai, Herb Lubalin, Erik Nitsche, Irving Penn, Cipe Pineles, William Golden, Paul Rand (seven examples), Ben Rose, Ben Shahn, Saul Steinberg, Alex Steinweiss, Bradbury Thompson, Lynd Ward, and many others.

Contents:

  • Design of complete Advertising Unit: magazines, trade periodicals, newspapers, small ads, booklet/direct mail, car-cards and posters, point-of-sale display
  • Advertising Art: general illustration, product illustration, fashion and style, humor/continuities/cartoons
  • Design of complete Editorial Unit: magazines, house organs
  • Editorial art: general illustration, fashion/style/ humor,cartoons, caricature
  • Trade advertisements

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