24th ANNUAL OF ADVERTISING ART
The Art Directors Club of New York
The Art Directors Club of New York: 24th ANNUAL OF ADVERTISING ART. NYC: Watson-Guptill, 1945. First edition. A Fine hardcover book in a good Dust jacket that has been carefully tape-repaired on verso; edges are lightly chipped. Interior unmarked and very clean. Excellent reference volume, out-of-print. .
8.25 x 11.5 hardcover book with 176 pages and 314 examples advertising excellence from 1944 in both color and b/w. An excellent snapshot of America at war, and of the creeping spread of modernism is the advertising arts.
Includes work from the following graphic artists and photographers: Berencie Abbott, M.F. Agha, Lester Beall, Joseph Binder, Anton Breuhl, Jean Carlu, Miguel Covarrubias, George Giusti, Irvine Kamens, E. McKnight Kauffer, Rockwell Kent, Doris Lee, Leo Lionni, Alvin Lustig, Irving Penn, Paul Rand, Ben Rose, Ladislav Sutnar, Bradbury Thompson and many others.
Contents:
- the war
- human interest
- atmosphere, mood
- style, glamour
- humor
- editorial art
- design of complete ad
- poster, display
- direct mail
- OWI domestic
- OWI overseas
Price: $100.00
Domestic Shipping: $10.00
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