ART DIRECTORS 20TH ANNUAL OF ADVERTISING ART
The Art Directors Club of New York
The Art Directors Club : ART DIRECTORS 20TH ANNUAL OF ADVERTISING ART. NYC: Watson-Guptill, 1941. First edition. A near-Fine hardcover book in a near very good Dust jacket: DJ is worn and chipped along edges and archivally-tape repaired on versos. Book design by Mahlon A. Cline. Former owners mark on FEP: From the library of Arnold Roston, a commercial artist and NYC-based art director who was very active in both the AIGA and NYC ADC, as well as holding teaching and administrative positions at Pratt and the Cooper Union. Roston worked for the Office of War information after studying under Alexey Brodovitch at the New School for Social Research. Mr. Roston passed away in December, 2005.
8.25 x 11.5 hardcover book with 202 pages of examples of advertising excellence from 1941 in both color and b/w. The original Entry form and awards program are included.
From the book " This is the twentieth year that the Art Directors Club has published its Annual of Advertising Art. This volume, and its nineteen predecessors, form a running record of Advertising Art in this country -- art that has achieved capital letters through the sponsorship of the Art Directors Club which was founded to encourage the use of good art in advertising."
Includes work from the following graphic artists and photographers: Lester Beall, Joseph Binder, Will Burtin, Anton Bruehl, Salvador Dali, E. McKnight Kauffer, John Averill, Victor Keppler, George Platt Lynes, Herbert Matter, Paul Rand, Alex Steinweiss and many others.
Contents:
- Introduction
- Awards
- Color Illustrations
- Black and White Illustrations
- Color Photographs
- Black and White Photographs
- Continuities
- Magazine Covers
- Posters
- Complete Advertisment
Price: $125.00
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