ART DIRECTORS 18TH ANNUAL OF ADVERTISING ART
The Art Directors Club of New York

The Art Directors Club : ART DIRECTORS 18TH ANNUAL OF ADVERTISING ART. NYC: Longman-Green, 1939. First edition. A near-Fine hardcover book in a good Dust jacket: DJ is worn and chipped along edges and archivally-tape repaired on versos. Book design by John Zwinak.

8.25 x 11.5 hardcover book with 176 pages of examples of advertising excellence from 1942 in both color and b/w. Includes an original essay by Henry Dreyfuss: An Industrial Designer Thinks About His Job.

From the book " This is the eighteenth year that the Art Directors Club has published its Annual of Advertising Art. This volume, and its seventeen predecessors, form a running record of Advertising Art in this country -- art that has achieved capital letters through the sponsorship of the Art Directors Club which was founded to encourage the use of good art in advertising."

Includes work from the following graphic artists and photographers: Lester Beall, Joseph Binder, Alexey Brodovitch, Anton Bruehl, A. M. Cassandre, Boris Artzybasheff, John Averill, Herbert Bayer, William Golden, Will Burtin, Jean Carlu, Lucille Corcos, Miguel Covarrubias, Salvador Dali, George Giusti, Horst, Philip Halsman, Allen Hurlburt, Gustav Jensen, Rockwell Kent, Victor Keppler, Leo Lionni, George Petty, Edward Steichen, William Steig, Alex Steinweiss, Paul Strand, Raymond Ballinger, Fred Ludekens, Herbert Matter, Paul Rand, Norman Rockwell, Bobri, Frederick Chance, Stevan Dohanos, Albert Dorne, Stanley Ekman, Joseph Gering, Fred Hauck, Walter Hoban, King Features Syndicate, Eric Mulvaney and many others.

Contents:

  • Introduction
  • Awards
  • What is an Art Director?
  • Mass Magazines
  • Advertising Grows Up
  • Class Magazines
  • Trade Publications
  • Display Typography's Urgent Job
  • Newspapers
  • Booklets
  • A Shop Talk on Posters
  • Posters and Magazine Covers
  • Lettering
  • An Industrial Designer Thinks About His Job -- Henry Dreyfuss
  • Packages and Product Design
  • Pictures that Pull People
  • Indices: Artists, Advertisers, Advertising Agencies
  • The Art Directors Club
  • General Advertising

out of stock