AD MAGAZINE. Volume 7, No. 1: October-November 1940
Herbert Matter

PM Publishing Co.: AD MAGAZINE. Volume 7, No. 1: October-November 1940. Original edition. A Fine Copy in 4-color similetone wrappers: a beautifull copy! The Cover is by Philip Reisman (Featured Artist) .

This volume measures 5.5 x 7.75 with 54 [14] pages of articles including Philip Reisman, Ballet of the ABC's or the Crafty Linotyper (layout by Herbert Matter, illustrated by Emery I. Gondor), Editorial Notes, A Portfolio of Lithographs and Drawings by Hubert Davis, Our Own Quincentenary Story, Books and Pictures, and A-D Shorts.

The Ballet of the ABC's is printed in 2-color 2c offset and the Hubert Davis portfolio is printed letterpress.

Illustration Credits: Philip Reisman, Emery I. Gondor and Hubert David.

Books Reviewed Architectural Forum Design Decade, Years of Art by Marchel E. Landgren, Wings for Words, The Story of Johann Gutenberg and His Invention of Printing by Douglas C. McMurtrie.

A-D Shorts mention: Helen M. Post, Lucille Corcos, The Society of Designers for Industry, Penguin Books, Lester Beall, AIGA, Paul Hollister, Joseph Binder, Herbert Bayer, Fred Cooper, Albert Hirshfeld, Jean Carlu, Allen Saalburg, Everett Henry, Paolo Garreto, Hardie Gramatley, Tony Petrucelli, E. McKnight Kauffer, Boris Artzybasheff, Wahn, Book and Magazine Guild, American Advertising Guild and Henry W. Kent.

Listing of Advertisements: Reliance Reproduction Co., Zeese - Wilkinson Co., Inc., The Composing Room, Wilbar Photo Engraving, Strathmore Paper Co., Wolf Envelope Co., Crafton Co., Ludlow Typograph Co., and Flower Electrotypes.

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