AD MAGAZINE. Volume 8, No. 2: December-January 1941-42.
E. McKnight Kauffer

PM Publishing Co.: AD MAGAZINE. Volume 8, No. 2: December-January 1941-42. Original edition. A near-fine Copy in stiff, printed wrappers: covers show a minor bit of wear to edges. Cover is an original design by E. McKnight Kauffer, who is also the Featured Artist.

This volume measures 5.5 x 7.75 with 60 [32] pages of articles including Advertising Art Now - E. McKnight Kauffer; Vanguard Photography - Arnold Newman and Ben Rose; The Art Education of Nathaniel Pousette-Dart; Dorothy Waugh; Fancy Penmanship; A-D Shorts

Issue highlights are the Cover and 14-page insert by modern poster master E. McKnight Kauffer. There is also a 16-page portfolio of photography by a very young Arnold Newman and Ben Rose. A true Art Deco publication classic.

A-D Shorts mention: Tobias Moss, Lester Beall, E. McKnight Kauffer, Paul Rand, Lucien Bernhard, Jean Carlu, Laszlo Moholy-Nagy, Adolf Dehn, Howard Simon, Georges Giusti, Herbert Matter, Ben Rose, Alexander Kahn, Laszlo Matulay, Herbert Bayer, Charles W. Tudor.

Listing of Advertisements: The Composing Room; Allen - Hall Co. Inc.; Scientific Engraving Co.; Strathmore Paper; Pioneer Moss Photo; Whitehead Alliger; Reliance Reproduction Co.; Wilbar Photo Engraving; Ludlow Typograph; Caxton Printing; Flower Electrotypes; Wolf Envelope Co.; Marquardt and Co., Inc. Fine Papers.

E. McKnight Kauffer (1890 - 1954) was first exposed to modern European Art at the Armory Show (1913) in Chicago. It was after this show that he was sponsored by Professor McKnight of the University of Utah to study painting in Paris. Kauffer took McKnight's name out of gratitude. In 1914, he went to England and remained there until 1940. While in England he made his name as a poster artist. His first commissions were for the London Underground. The publicity manager, Frank Pick was instrumental in distributing the creative and artistic designs by Kauffer. Inspired by the artistic movements of the day, Futurism, Cubism, Art Deco and Surrealism, Kauffer created hundreds of posters for the London Underground, Shell, British Petroleum and Eastman and Sons. He also designed several book jackets and illustrations for the Nonesuch Press and Faber and Guyer. In 1930, he became Art Director of the publishing house Lund & Humphries. In 1937, the Museum of Modern Art held a one man show of his work. He returned to the United States in 1940 and did work for Greek War Relief, the US Treasury, American Airlines, the NY Subway, Alfred A. Knopf, the Container Corporation of America and the New York Times. He received the AIGA medal in 1991.

PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.

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