LETTERING & CALLIGRAPHY IN CURRENT ADVERTISING AND PUBLISHING
May 11 - June 29, 1945
A-D Gallery, George Salter and Paul Standard

A-D Gallery, George Salter and Paul Standard: LETTERING & CALLIGRAPHY IN CURRENT ADVERTISING AND PUBLISHING [under the direction of George Salter and Paul Standard, May 11 - June 29, 1945]. NYC: The Composing Room/A-D Gallery, 1945. First edition. A fine exhibition catalogue in stiff, printed wrappers. Very uncommon. Catalogue design by George Salter.

5.5 x 8.25 saddle-stitched exhibition catalogue with 16 pages and examples of calligraphic typography from Arnold Bank, Frank Bartuska, Toni Bonagura, Warren Chappell, Edgard Cirlin, T. M. Clelan, W. A. Dwiggins, Philip Grushkin, Rand Holub, Gustav Jensen, William Metzig, Oscar Ogg, George Salter, David Soshenski, Andrew Szoeke, Tommy Thompson, Jeanyee Wong, and Miriam Woods.

Erin Malone writes: In 1936, Dr. Robert Leslie, assisted by Hortense Mendel, began showing the work of emigre and young artists in an empty room in The Composing Room offices. Called the A-D Gallery, it was the first place in New York City dedicated to exhibiting the graphic and typographic arts.

The first exhibit as described by Percy Seitlin: "A young man by the name of Herbert Matter had just arrived in this country from Switzerland with a bagful of ski posters and photgraphs of snow covered mountains. Also came camera portraits and various specimens of his typographic work. We decided to let him hang some of his things on the walls and gave him a party... the result was a crowd of almost bargain-basement dimensions, and thirsty too. Everyone was excited by the audacity and skill of Matter's work."

The A-D gallery was one of the only places in New York city for young artists to come into contact with the work of european emigres and soon became a social meeting place for designers to meet each other, as well as prospective clients and employers. Dr. Leslie knew many people in New York and went out of his way to introduce people to each other. The gallery and the magazine became mirrors of each other. Often a feature in the magazine would become a show and vice-versa.

out of stock